BizIn – Balinese people must be familiar with JFC, Yup Jaya Fried Chicken. This local brand from Bali skyrocketed several years ago, which has its uniqueness. From the Logo to the Chicken Taste, JFC now has 200 outlets spread all over Bali.
Its founder, I Made Agus Putra Jaya said that it is not an easy journey to build his business now. With the various experiences he gained at previous works, he was compelled to build his own business.
Born in a simple family, Made Jaya entered the world of work first, after graduating from high school. His late father worked as a driver and his mother was only a housewife, making him compelled to help his family’s economy at that time. He has worked in various jobs, from raising chickens to washing cars in showrooms. From this work, he was paid Rp. 15,000 per day.
Once upon a time, Made Jaya had an assignment from the showroom owner to sell Ice Cone at the Exhibition. From the sale, it turns out that he gets a bigger profit. From then on he was interested in starting his own business. By selling popcorn as his first step, he then tried other things, from meatballs to teapots.
From his teapot business, Made Jaya earns a bigger profit, which is IDR. 300.000 per day. Initially, he only sold when there was an event or role, but he tried to contract a shop located on Jln. Tukad Buaji. Besides the teapot, he is trying to add to his product line, namely Fried Chicken. He mixes the seasoning himself and he has failed the recipe several times. Until the time of 7 months of trying, he felt the right fit. And in 2015 he used this name and focused on developing it, namely Jaya Fried Chicken.
The success of JFC made his close friends interested in making the same business as him. From here the JFC Outlet has grown, its popularity continues to increase and it is common for JFC to be visited by artists, musicians, and influencers who are on vacation in Bali. Including the famous American musician, John Legend became one of the visitors to JFC.
Now, JFC is one of the most successful franchises in Bali. JFC has its special value, namely for people who are interested in owning a business, they will not be charged at all or will not be subject to profit sharing. On a note, business developers must buy packaging, raw materials including chicken meat, flour and other official ingredients from JFC.
It’s not just a matter of brand, but this is done to maintain quality and taste. With a capital of IDR. 200.000.000 which includes contract costs and outlet equipment, Jaya said that krama Bali (Balinese people) has been able to build a JFC business in their respective areas.***